How to avoid deceptive advertising when using Facebook ad campaigns

As advertisers and publishers grapple with the new era of targeted advertising on social media platforms, some advertisers and their publishers are increasingly using deceptive advertising to help get their messages across.In an effort to make their ads stand out, some publishers are also creating a set of rules and guidelines that are designed to […]

Which NFL teams are spending more on radio advertising?

Bleacher report is reporting that the Philadelphia Eagles are spending $1 million per week to promote the team’s “The Game,” a sports talk show.The program airs on Comcast SportsNet Philadelphia.The program is being produced by Comcast Sports Media Group, which owns NBC and ABC.The network, which also airs Fox, has been the target of many […]

Facebook Inc., Instagram: Advertising Ads Can Go Free on Facebook

Facebook Inc. and Instagram Inc. are both facing lawsuits alleging they violated the antitrust laws by using fake profiles for advertising purposes. The cases, filed on Tuesday, are the latest skirmishes between the two technology companies over how to combat online fraud and manipulation. Facebook Inc., a social networking site, said on Thursday that it had been […]

Why LeBron James and the Cavs should be in the playoffs

Cleveland Cavaliers star LeBron James said Tuesday that the Cavs will make the playoffs this season, a year after winning the NBA championship.James said during a post-game interview with ESPN.com’s Mike Trudell that the playoffs are the ultimate goal, adding that he thinks he can do it.“I want to be a part of the playoffs,” […]

What is the best outdoor ad for your business?

The outdoor advertising market is booming, and brands are spending big on outdoor campaigns.But the best campaigns are still a long way off, according to the outdoor advertising specialty industry’s annual survey, published by Ad Age.This year’s survey, released this week, asks brands to choose their top three outdoor ads for their ad campaigns.The rankings […]

How a restaurant is being used for ad targeting: Lessons learned

I spent two weeks in California, visiting restaurants for breakfast and lunch, eating at a restaurant and spending time at a bar.While the majority of the visits were positive, there were also a few negative experiences, like when the server didn’t show up for a tip, or when I was asked for a coupon or […]

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