Truck advertising in the United States has always been a tough sell for many people, but the ad agency behind it is taking a different approach.
For one thing, it’s more expensive.
According to a report from The New York Times, the average cost of a truck ad is around $1.8 million, compared to $2.1 million for a regular commercial.
“You have to take the long view and understand that if you put the right amount of effort into it and you’re smart and you know what you’re doing and you put in the right time, you’re going to be rewarded,” said John Farr, senior vice president of sales at CMO Marketing, which manages trucks for advertisers.
Farr says that for truck ads to succeed, the advertisers have to be savvy and know where to go in order to reach a broader audience.
For instance, truck advertising has always worked well for the big trucks and the brands that they represent, but that doesn’t necessarily translate to every brand.
“There’s a lot of brands that don’t have the resources to spend that kind of money, or that don,t want to spend it,” Farr said.
He also said that companies that can spend big on advertising for trucks may also be able to take advantage of a lower cost of doing business for brands.
“If you have the opportunity to make a big bet and spend a lot on advertising, I think that’s something that people can appreciate,” Farrow said.
To understand the process of truck advertising, Farr explained to MTV News that the ad agencies have to make sure their ads get the right kind of exposure.
For example, if a brand has just released a new truck, it might have a better chance of getting a lot more exposure than if it was just one brand that is making trucks.
For the advertisers, it also helps to have a good understanding of what the brand wants to sell.
For instance, if they’re building a brand with a certain kind of image, a specific brand name, or a certain type of brand.
“It’s kind of like if you have a brand that’s got the brand name ‘Truckers,'” Farr continued.
“They want to do an ad for them and they’re like, ‘I don’t know, but if I do a good ad, maybe I’ll get a ton of exposure.'”CMO Marketing also offers a free, seven-day trial for advertisers on its site to get a better idea of the types of ads they can get.
For those advertisers, Farrow advises that they should do their homework.
“When you have an idea of what a brand wants and what they want to sell, you can really tell if the ad is going to sell or not,” FARR said.
“So if you’re buying something and it’s really appealing to the brand, it should sell, but it’s not selling the brand.”
For example, a brand might be trying to sell its new trucks to customers for the first time, but then decide to make them more expensive after a customer visits the website.
“The brand is really interested in making the price point seem reasonable to them,” Fairsaid.
“That might be the reason why they’re going with a higher price point.
But then the brand is probably interested in the brand image.
And then there’s a bit of an unknown, which is the brand brand is trying to appeal to.”
So you’re trying to figure out what it is that they’re selling and how they’re trying, and then what the advertising strategy might be.
If they’re all about the brand and the brand looks like that, it won’t be as effective.””
It’s important that they don’t try to be too different from each other.
If they’re all about the brand and the brand looks like that, it won’t be as effective.”
For the trucks themselves, the best ad campaigns will be those that combine truck and brand images.
Farr also said advertisers can look to the industry’s current trends to make their ad campaigns more effective.
“I would say you want to put your marketing efforts towards brands that have a consistent image across their whole brand,” he said.
The next time you’re on the road, take advantage.