The stars of MTV’s hit reality series, Longs, are finally getting rid of the ad-laden longs they used to run for advertisers in 2017.
According to Billboard, the longs have been removed from the network’s Instagram feed since last year, but the network will still show up on MTV’s YouTube channel.
The longs will still appear on the network Instagram page, but only as an overlay on the video, not as a sponsored post.MTV has not yet responded to MTV News’ request for comment.
The network’s decision to not continue using long s in ads is a major blow to advertisers who were able to reach millions of viewers through the series on Instagram, according to Billboard.
The network has been using long to target younger audiences, and advertisers were left without ads in 2018 due to a lack of revenue.
The longs are used in ads on MTVs MTV2 channel, but are not used in video.
The move to stop longs has caused a backlash among advertisers, which include major advertisers like Wal-Mart, Google, Nike, and Walmart, according the Hollywood Reporter.
Some advertisers even complained that the move was a “big step backwards” from what they have used for years.
In an attempt to help the long s, MTV is working with ad agency Shine, which is known for creating high-quality, well-designed ads.
MTV will also begin using the brand in its social media content.