By David Harsanyi, Entertainment Weekly • April 19, 2018 6:05 p.m.
EST Google is reportedly planning to buy advertising giant PPC advertising company AdWords.
The deal could give the company an edge in its search and advertising business, which is in the midst of a massive consolidation, according to a new report.
Google and Facebook, which both employ tens of thousands of employees, are in a long-term, three-year deal to buy out the company that made its name by offering ads on websites such as eBay and YouTube.PPC, founded in the early 2000s, has been buying up companies and brands in the online advertising space in a bid to bolster its ad revenue.
The acquisition of AdWords by Google is the largest acquisition in history of a single company, according the report.
Pascual Gonzalez, PPC’s chief financial officer, confirmed the company is in talks with Google.
Pascal Duarte, Pascual’s CEO, said PPC is a “top-performing ad-serving company” and that the acquisition is in line with the company’s strategy to increase its revenues, which have grown steadily in recent years.
The company said in a statement that the deal is expected to close by the end of 2019.