A new study from the University of Chicago suggests that Spanish is a language you’ll want to check out if you want to see how an ad looks.
The study, published in the journal Marketing Research, showed that people who are Spanish speakers are more likely to see ads that appear in Spanish on mobile devices.
The Spanish language has been an integral part of American culture for over 200 years, as it’s a primary language of education, entertainment and business.
But the Spanish language is now under attack.
According to the U.S. Government Accountability Office, in 2017, about 6.5 million Spanish speakers migrated to the United States, bringing with them Spanish-language content that is no longer free to view.
“This is a big change, and it’s really going to affect the future of our country, our economy and our society,” said Marcela Castañeda, a graduate student at the University at Buffalo who led the study.
The researchers used a data set called Spanish-Colloquial ads to compare the ads that are available on mobile and desktop platforms in Spanish-speaking countries.
The data was based on advertising platforms that were available in all 50 states in the U, U.K. and Canada.
The research revealed that, of the 3.8 million ads available on the platforms, nearly 7 million appeared in Spanish.
The study also revealed that Spanish speakers were twice as likely to view ads in Spanish as non-Spanish speakers.
The findings could help advertisers better target their messages to Spanish speakers.
“We think Spanish is going to play a significant role in the future, especially if we are going to have a lot of migrants coming in and assimilating into our culture,” said Castaño.
“Spanish speakers are going up in the ranks of those who will have to adjust to a new culture, and that’s where they’re going to make the biggest gains.”
Researchers from the UB School of Journalism and Communication and the UH-Bissinger School of Engineering, both of which offer graduate programs in Spanish, also analyzed Spanish-colloquially-advertisements in a second study.
They found that the Spanish-adverse ads are more than five times more likely than non-advertising ads to show an ad featuring a person with a disability.
This could have an impact on how we pay for services, according to the researchers.
“In some ways, it might be that Spanish people are going into the market because they’re looking for jobs that can pay better than the ones available in other languages, so they’re willing to pay higher prices,” said Dr. Jennifer Buss, the study’s senior author.
Buss said Spanish-related ads may be an effective way for Spanish speakers to advertise in their communities.
“They might be able to find jobs that have a Spanish component that they wouldn’t be able find in other parts of the country,” she said.
“That’s why we see Spanish-specific ads on Facebook ads in other countries.”
The study also showed that Spanish-sensitivity is associated with a lower likelihood of seeing ads in a language other than Spanish.
Accordingly, if you’re not fluent in Spanish and you’re interested in seeing ads, you should check out the Spanish ads available in the Spanish market, Castaña said.