In a new post, Apple explains how to disable ads on iOS devices, and in doing so, remove some of the annoying pop-up ads that pop up whenever you scroll through an iOS ad.
Apple also outlines a way to block ads on other platforms, such as Android.
In addition, the company has added support for blocking certain ad formats, which are currently being tested out by users on Android, Windows Phone, and BlackBerry.
Apple has also updated the adblocker software to be compatible with iOS 10.1.3.
Users can enable adblock on iOS 10 by going to Settings > General > General Settings > Advanced Settings > Ads & Display.
You can also disable ads from iOS 10 on Android by going into the Settings menu and selecting General > Display.