BING ad campaigns in Honolulu are going viral on Facebook and Twitter.
The company, which has spent $25 million on advertisements in Honolulu, said the campaign, which began in March, has seen more than 50 million views on its website and over 5 million Twitter interactions.
The campaign began with a Facebook video featuring a man who said he had been in Hawaii for more than three years and had lost his job due to the Zika virus.
He said he felt a sense of helplessness as he was working with a disability organization.
“I thought it was a very good thing, but now, I’m just so overwhelmed,” he said.
The man said he went online to find other people who were suffering from the same condition.
He also said he has been working with the organization and said they have had to cut back on social media because of the virus.
He said he thinks it’s because of misinformation.
“It’s kind of hard to take that to heart and know that it’s something that needs to be addressed,” he added.
“The thing that bothers me the most is the fact that you don’t hear any of us really speaking up.
We just get the blame and nobody really cares.”
Honolulu’s tourism industry has been struggling as a result of the coronavirus pandemic.
The city’s tourism bureau estimates it lost $30 million to the pandemic, while the state of Hawaii has lost $50 million.