It’s been a long time since local TV stations aired commercials, and there are a lot of factors to consider before deciding to go ahead and buy local TV.
That includes the network that airs your local station.
What are the criteria for when a station is advertising?
Local advertising is broadcast by local networks and is a form of advertising that local stations can’t buy themselves.
Local stations may also broadcast commercial breaks when they’re airing new programming, or on a regular basis.
If you have any questions about the ad business, the local advertising industry, local advertising and your local television, please feel free to contact us.
How do I know if my local station is ad-free?
Most local TV networks have their own rules on advertising, and most stations do not allow ads.
But there are some things you can do to make sure your local affiliate is not running ads.
Ask for the local affiliate’s disclaimer You can ask the affiliate to provide the following disclaimer: “We strongly encourage all affiliates to avoid all forms of advertising and sponsored content on local stations.”
Ask if ads are still on the local station Local affiliates often provide the affiliates with advertising revenue.
Some affiliates have a policy where they don’t allow ads, but they still allow local affiliates to advertise.
Check local affiliates websites for ads You may want to check the affiliate website for ads.
There may be ads there that are not allowed, or the affiliate is using a commercial break that isn’t on the affiliate’s site.
Check your local stations ads on the internet Local networks have websites that display ads for local stations, but not all stations have them on their websites.
You can find out if the affiliate that airs local station ads has their own website that you can visit and see if the station is still running ads on their website.
Check out local TV shows and movies There are some local TV show and movie outlets that have local TV listings, and you can see if local TV channels are still showing local TV programs.
Talk to your local media There may be other channels, such as local news, that are offering local TV content.
Talk with the station about how they’re doing this, and what’s been happening to local TV in the last year.
Find out if your network is local affiliate friendly Many affiliates have strict rules about advertising, including no advertising on local affiliates’ websites, no advertising within the affiliate section, and no advertising for local affiliates.
Contact local media outlets to ask for clarification If a local affiliate has changed their policy or has been using a different format for local affiliate advertising, you may want the station to provide you with a clarification.
Get a local TV viewer to ask If the local TV affiliate is advertising on your local network, you can ask that viewer to look at the affiliate site and see whether it is still advertising locally.
Look at your local affiliates website to see if they advertise local channels on their site If your local cable or satellite provider is offering local television programming, you’ll want to find out what local channels they are offering on their sites.
You may want a local viewer to take a look at their site to see what’s being offered.
Check the station for advertising on the affiliates website If local affiliates are advertising on a local website, they will have an affiliate program that is only available to local viewers.
It’s also a good idea to check to see whether the local affiliates program is still available on their affiliate website.
If not, you should contact the station.