Google is set to launch its AdWords for television service, and is working on a partnership with TV networks, according to the Wall Street Journal.
The news follows reports that the search giant was working with cable and satellite providers to launch an AdWords video ad platform in 2016.
The new AdWords will reportedly be integrated with Google Now and be available for mobile devices.
Google has not announced when the ad platform will launch.
It is expected to be available in the US, Canada, Brazil, Mexico, and the UK in the coming months.
The partnership will likely be launched on a first-come, first-served basis and could include advertisers who may not normally advertise with Google.
Google is expected make significant strides towards reaching its goal of 100 million users within the next two years.
In 2018, the search company reached 100 million YouTube subscribers, according the Wall St Journal.